Gen Y Driven by good! Recent findings by researchers from Mintel International estimates the spending power of 14-24 year olds to be 1.2 trillion 35 top CEOs and senior marketers were surveyed about marketing to Gen Y and what drives them to make specific purchases.
So what were the results?
(inspiring Stats)
Today’s youth are extremely “cause” conscious. Nearly two-thirds of the respondents said that it’s important to tie marketing campaigns aimed at them to social movements, such as the environment or education or other cause-related initiatives that could affect social change.
2. Social Media
The survey also revealed that social media has become integral to marketing efforts Almost half reported that they believed online and social media will be the “most impactful media in connecting with Generation Y over the next two years.” Another 34 percent said mobile would be the most impactful.
A generation thats standing ready to do a lot of good and all we have to do is give them the opportunity. One of the goals at CharityChoice is to make it easy to incorporate good into corporate culture as well as your personal social good footprint. By empowering individuals with the opportunity to choose the charities that they feel are important to them. By offering one of the CharityChoice options like a gift card, ecard or rewards program you can give your customers the power to donate designated funds to the charities of their choice or a customized list created by your company. The added element of putting the charity choice in the hands of the customers creates a more personalized experience, which is interactive and memorable. Customers and clients are impressed, how do we know? They’ve told us. People are touched by such a meaningful gift. Charitychoice anda great social media campaign can create a winning strategy and help change the world one gift at a time.
Read more on: “Striving to Reach the Youth Market” at Adweek
Need help choosing the CharityChoice tools that are right for your company?Contact us at businessolutions@charity-choice.org
Join our social media campaign and become an ambassador for good www.facebook.com/charitychoice
