We hear a lot about ecological footprints, digital footprints, carbon footprints… but what about our “Social Good Footprint”?
In relation to business and social good the term “Cause Marketing” I expect will be coined a buzz word for 2010, but what about us as individuals? Where do we stand amongst the many choices to impact the world? Is jumping on board brand causes enough? Should we create a standard for ourselves and our resources? We take stock of so many things, our financial status, our relationships, our careers, it make sense to see where social good stands in our lives. In order to keep it real and give it soul assessing our “Social Good Footprint” on a regular basis can help insure it is personally meaningful.
What is a “Social Good Footprint”?
A basic Google search did not turn up any results (correct me if I’m wrong), so I’m winging it here. Your input is what will make it real.
“Social Good Footprint” = The assessment of the individual resources and opportunities we choose to make an impact on the world for the better; on a daily, monthly, yearly or long term basis.
In reality these activities are not always measurable and they shouldn’t be in scientific terms. When we look back at the impact we’re making, at our “Social Good Footprint” we should feel a sense of accomplishment and contribution, a sense of community. A simple and brief evaluation of our personal impact on the world gives us an opportunity to enhance and improve our contributions by implementing changes big or small.
Social Good is not just about donations or responding to emergencies it’s about a personal long term plan for meaningful contributions in various ways to our local communities and the world. It may be as simple as friendly smiles and kind words, or giving a charitable gift, volunteering, promoting Causes on Facebook or Twitter, or providing advice to non-profits. How we go about it, the resources we use and the actions we take are what create the soul of our “Social Good Footprint”.
Buzz words abound! The key lies in making it personal. Don’t let Social Good become a trend! We are more informed, more connected and maybe even more active, but in order to make it stick we should periodically take stock and make a point of developing and enhancing our “Social Good Footprint”.
What do you think?
How would you define “Social Good Footprint”?
What’s in the soul of your “Social Good Footprint?
